We were inspired by other knife makers we have seen out there with real sleek and hip professional videos full of all kinds of slick cut scenes, great camera angles and moody fire lit gourmet meals shared with good looking friends with bottles of wine and the family dog. We really liked the idea but realized that is not quite who we are. So like everything we do, we did it ourselves with no budget and a cell phone. I think it has all the rustic work-a-day feel that Cape Cod Cutlery and the people that live here year round exhibit. A few guys in a garage. Nuthin’ fancy.